Indigo Books & Music Inc.
In a bid to further promote their lifestyle products, Indigo commissioned me to write a series of Q&As with some of their vendors, including one for a spread on cocktail culture. The classic...
View ArticleSavvymom.ca
Cold myths Feed a cold, starve a fever. Get inside before you catch your death of cold. Don’t forget your vitamins. Wash your hands! No, we haven’t been talking to your Nona, but the endless task of...
View ArticleBing Shopping
For three years, I brainstormed, pitched and wrote up to 15 lifestyle articles per month like the ones below. Many of them were featured on the MSN.ca home page where they received hundreds of...
View Articleiparenting.com
Sniffles, falls and fever Are kids more resilient than parents think? This was a serious question in our household after our toddler took a spill down a flight of stairs and, aside from a big scare,...
View ArticleAgricorp website
I was happy to work with the folks at Agricorp a number of times on internal and external communications projects, but rewriting this website as part of a complete overhaul was one of the big ones.
View ArticleOntario Ministry of Consumer Services website
From August 2007-October 2008, I worked on a part-time contract with the ministry to refresh this important website that details Ontarians’ rights when it comes to consumer protection. SSE.gov.on.ca
View ArticleReal estate newsletter/blog posts
Living upscale on a low-scale budget Condo and loft dwellers are known for their smart shopping choices. Without a lot of room to play with, well placed, high quality furniture is essential. Small...
View Articleyoyomama.ca
I wrote the Toronto edition of the ‘What to do, what to do’ column for several months in 2012. What to do, what to do What to do, what to do
View ArticleSweetmama.ca
Before Rogers Media pulled the plug on Sweetmama.ca (and its sister sites Sweetspot.ca and Sweetlife.ca), I pitched, researched and wrote hundreds of short and snappy articles for a Mom population on...
View ArticleBizBash
B.R. Guest With a dozen of New York’s hottest restaurants in their roster, B.R. Guest is on the inside track to creating sparkling events destined to impress. Star Bar How do you get icons like Will...
View ArticleApplause Catering website
Writing the copy for this fabulous kosher catering company taught me that food preparation and service is an art unto itself. It also made me hungry. ApplauseCatering.com
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Think with Google Case Study
I researched, interviewed and wrote this engaging case study illuminating a unique partnership between a number of creative agencies, one iconic Canadian retailer and the magic of Google.
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